Unlock Growth | Gain Freedom | Leave a Legacy

We help private and family business owners grow, systematise, and transition their businesses, so you can achieve freedom and secure your legacy.

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Our Success Stories Include

Logo for Wattlens featuring a stylized branch with five gear-shaped leaves and text reading "The Wattlenest Athlete Empowerment."
Logos of LCI Property and Bounce Sydney side by side.
Tattersalls Club logo with a stylized T, surrounded by laurel wreaths, and text indicating 'Tattersalls Club Hyde Park Sydney'
Logo with a stylized number 7 in purple and teal, followed by the word 'arca' in purple.
Westpac logo with red and black text on a white background.
Green and white logo of the NRL with a shield design.
Logo of South Sydney Rabbitohs featuring a white rabbit running inside an oval with red and green colors.
Logo of the New South Wales Government Treasury featuring a red stylized flower and text 'NSW Government The Treasury'.

We are for you

if, you are…

  • Struggling to set a clear direction or find new ways to grow your business…

  • Stuck with slow, manual systems that make your work harder and keep you tied to the business…

  • Unsure how to plan for selling, handing over, or stepping away from your business…

    Then we can help.

A group of people gathered in an art gallery, with some sitting on benches and others standing, engaging in a discussion. The background features colorful abstract artwork and framed pictures on the wall.
A smiling man wearing a black t-shirt with the text '2ND WIND' in white and pink, standing against a white background.

Testimonials

  • Founder & CEO, FinTech Startup

    “We needed a clear path to scale and attract investment. Secondwind Advisory built us a strategic blueprint that enabled both a $4M equity raise and $20M debt facility. Their roadmap gave us focus, credibility, and the structure to launch and grow fast.”

    ⭐⭐⭐⭐⭐

  • CFO, Manufacturing Company

    “Previous ERP projects stalled from lack of coordination. The team project management skills delivered our system upgrade on time and budget, boosting sales by 25% and giving us real-time margin visibility for the first time. Their structure made all the difference”

    ⭐⭐⭐⭐⭐

  • Executive Director, Government Agency

    We lacked control and transparency in our programs, missing savings opportunities. Ryan and his team established a PMO that delivered $8M annual savings and $55M net benefits, while increasing leadership confidence through robust reporting and risk management.

    ⭐⭐⭐⭐⭐

Our Approach

We offer a three-phased action plan to unlock growth, resilience, and business confidence:

Phase 1

Clarity Before Action

15-Day Diagnostic Approach: Growth survey, interviews, current systems evaluation, strategic gap map, and recommendations.

Three people in a business meeting, with a man in a blue blazer speaking and gesturing, two others listening, with a laptop showing a presentation titled 'Company's Growth' and colorful sticky notes on a blackboard in the background.

Phase 2

Execution with Purpose

Ongoing project and program leadership to secure and scale operations.
Strategic planning and advisory services for top-level decision-making.
Technology readiness and implementation to ensure the right systems are chosen and adopted.

A man analyzing charts and graphs on a whiteboard filled with sticky notes in an office setting.

Phase 3

Coaching Excellence

Embed the key organisational skills

Build organisational mastery

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What We Do

Step Up: Lead Your Business to the Next Level

Define a clear growth vision and strategy, aligning long-term goals with market opportunities.

  • Identify and unlock new revenue streams.

  • Expand into new markets with a financial plans.

  • Strengthen leadership capabilities and succession pipelines.

  • Build scalable systems to support sustainable growth.

Step Back: Systematise for Freedom

  • Implement robust business systems and processes to minimise owner reliance and bottlenecks.

  • Automate tasks for efficiency & productivity gains

  • Boost resilience and scalability.

  • Enable real-time insights and improvement.

Step Out: Strategic Business Exit Planning

  • Define exit goals: value, legacy, or continuity.

  • Succession and leadership planning.

  • Partner to structure optimal exit.

  • Mitigate risks and ensure continuity.

Two businessmen, one seated at a desk and the other standing, speaking and smiling in a bright office with large windows.
Scrabble tiles spelling out 'DREAM,' 'PLAN,' and 'ACT' on a white background.

Let’s Make It Happen

Follow our journey.